Neuland

Neuland is a distinctive type of typography created in 1923 by German designer Rudolf Koch. Known for its bold, geometric, and almost primitive style, it features unconventional letter shapes that deviate from traditional fonts. Originally intended for advertising and signage, Neuland’s unique, hand-crafted appearance evokes a sense of modernity combined with a vintage, artisanal feel. Its use has seen periods of popularity, especially in branding and creative projects, and it remains appreciated for its striking, memorable character that conveys innovation and originality.