Net Promoter Association

The Net Promoter Association is a professional group that focuses on the Net Promoter Score (NPS), a metric used by businesses to measure customer loyalty and satisfaction. NPS asks customers how likely they are to recommend a company's product or service to others, usually on a scale of 0 to 10. Customers are then categorized as promoters, passives, or detractors. The association promotes best practices for gathering, analyzing, and acting on NPS data to help organizations improve customer experience and grow their business effectively.