neoconceptualism

Neoconceptualism is an art movement that emerged in the late 20th century, emphasizing ideas and concepts over traditional aesthetics or technical skill. Artists focus on intellectual engagement, often using language, identity, and cultural critique to challenge viewers’ perceptions. It blurs boundaries between art and theory, encouraging audiences to think critically about social, political, and philosophical topics. Unlike traditional art that values visual beauty, neoconceptualism prioritizes message and concept, making art a platform for dialogue and reflection on contemporary issues.