Neisser, Ulric

Ulric Neisser was a renowned psychologist best known for pioneering the study of how humans perceive, process, and remember information—what we now call cognitive psychology. His work emphasized the active role of the mind in constructing reality, challenging previous behaviorist views. Neisser's influential book, *Cognitive Psychology*, helped establish the field, highlighting processes like perception, attention, and memory as interconnected systems. His research has deepened understanding of human cognition, influencing how psychologists and scientists study mental processes underlying everyday life, learning, and perception.