Neilsen Social

Nielsen Social is a service that tracks and analyzes conversations about brands, products, and topics across social media platforms. It helps businesses understand public sentiment, trending topics, and how people engage online. By measuring social media activity, Nielsen Social provides insights into consumer opinions and behaviors, enabling companies to make informed marketing decisions, monitor brand reputation, and identify opportunities or issues in real time. Essentially, it turns social media chatter into valuable data for strategic planning and targeted communication.