Neilsen Audio

Nielsen Audio, formerly known as Arbitron, is a company that measures the popularity of radio stations. They gather data on how many people are listening, when, and for how long. This information helps radio stations, advertisers, and networks understand audience preferences, make programming decisions, and determine advertising rates. Nielsen achieves this through surveys, diaries, and electronic listening devices, providing a trusted, objective picture of radio consumption across different regions and demographics. Essentially, Nielsen Audio quantifies radio listenership, enabling industry stakeholders to make informed choices based on audience data.