Neilsen

Nielsen is a company that measures and analyzes consumer viewing habits, especially television and digital content. They collect data on what shows people watch, how often, and on which devices, providing valuable insights for broadcasters, advertisers, and content creators. By understanding audience preferences and behaviors, Nielsen helps these stakeholders make informed decisions about programming, advertising, and marketing strategies. Their data is gathered through various methods, including sample panels, digital tracking, and surveys, offering a reliable snapshot of consumer engagement across different media platforms.