Neil McElroy

Neil McElroy was an influential American executive best known for creating the modern product management role while working at Procter & Gamble in the 1930s. He emphasized the importance of dedicated managers responsible for specific products or brands, fostering focused marketing and innovation. Later, he served as U.S. Secretary of Defense under President Dwight D. Eisenhower. His ideas helped shape modern business practices by promoting accountability, strategic planning, and specialized management, making companies more efficient and customer-focused.