negotiation in sales

Negotiation in sales is a process where a buyer and seller communicate to reach a mutually acceptable agreement on a product or service. It involves discussing terms such as price, delivery, and features, while both parties aim to satisfy their needs. Effective negotiation requires understanding each other's priorities, communicating clearly, and finding common ground. It’s about building value and trust, ensuring both sides feel confident in the deal. Overall, successful negotiation balances assertiveness with collaboration to achieve a fair outcome for everyone involved.