Nearshoring

Nearshoring is a business strategy where companies move their production or services to nearby countries, often sharing a border or within the same region, rather than outsourcing to distant locations. This approach reduces travel and communication challenges, shortens supply chains, and improves coordination. It allows companies to benefit from lower costs while maintaining quality, improving responsiveness to market changes, and fostering closer collaboration with local partners. Nearshoring is especially popular for manufacturing, customer service, and IT functions, as it balances cost savings with operational efficiency and cultural similarities.