NDC (New Distribution Capability)

NDC (New Distribution Capability) is a technology and set of standards developed by the airline industry to improve how travel products are displayed and sold online. It allows airlines to share detailed product information—such as seat options, baggage policies, and prices—directly with travel agents and online platforms, enabling more personalized and transparent offers. By adopting NDC, airlines can move beyond basic fare listings to showcase richer content, better customer choices, and more dynamic pricing, ultimately enhancing the booking experience for travelers while giving airlines more control over how they present and sell their services.