NBA Ratings

NBA ratings refer to the measurement of how many viewers watch the league’s games or related programming. These ratings help networks and advertisers gauge the popularity of games, events, or broadcasts, influencing advertising revenue and scheduling decisions. Ratings are typically expressed as a numerical value representing the average number of viewers or as a percentage of the total potential audience. Higher ratings indicate greater viewer engagement and interest, which can boost the league’s visibility and financial success. Essentially, NBA ratings are a key metric used to assess the league’s reach and appeal to fans.