Natural colorants

Natural colorants are pigments derived from plants, minerals, or other natural sources used to add color to foods, beverages, textiles, and other products. Unlike synthetic dyes, they are often considered safer and environmentally friendly, as they come from natural materials such as beetroot for red, turmeric for yellow, and indigo for blue. They may vary in intensity and stability but offer a more sustainable alternative for coloring products, appealing to consumers seeking natural ingredients. Natural colorants also often carry additional nutritional or health benefits depending on their source.