Native Advertising Institute

The Native Advertising Institute is an organization that specializes in teaching and promoting the effective use of native advertising—ads that blend seamlessly with the content you’re already reading or viewing. They provide training, research, and resources to help brands and publishers create ads that are relevant and less intrusive, improving the consumer experience. Their goal is to help businesses understand how to use native advertising ethically and effectively to build trust, engage audiences, and achieve marketing goals without disrupting the user’s experience.