National Viewers' and Readers' Association

The National Viewers' and Readers' Association (NVRA) was a UK organization founded in 1974 that aimed to promote moral standards in television and literature. It sought to influence media content to be more family-friendly and uphold societal values, often advocating for censorship of materials it deemed inappropriate. The NVRA acted as a watchdog, encouraging audiences to voice concerns and expect responsible programming. Over time, its role diminished as social attitudes and media regulation evolved, but it played a part in debates about media morality and censorship during its peak.