National SWOP

National SWOP (Standardized Web Offset Printing) is a set of industry guidelines designed to ensure consistent, high-quality printing results across different printers and presses. It establishes standardized ink densities, color references, and testing procedures so that printed materials, like magazines and packaging, look the same regardless of where or how they are produced. Essentially, SWOP helps printers and designers maintain color accuracy and print quality, facilitating reliable collaboration and ensuring the final product meets agreed-upon standards.