National Social Norms Center

The National Social Norms Center is an organization that promotes understanding and positive change in social behaviors through the use of data and research. It focuses on identifying common misconceptions about peer attitudes and actions—such as beliefs about drinking or voting—that can influence individual behaviors. By providing accurate information about what most people really do or believe, the center aims to foster healthier, safer, and more responsible communities. Its approach is based on the idea that correcting false perceptions can encourage individuals to make better choices aligned with healthy social norms.