Image for National Football League (NFL) mascots

National Football League (NFL) mascots

NFL mascots are character representations of teams, designed to embody team spirit and engage fans. Typically animated or costume characters, they appear at games, community events, and promotional activities, fostering team identity and enthusiasm. While they vary in style—from animals to mythical beings—they serve as lively brand ambassadors, enhancing the fan experience, entertaining audiences, and building team loyalty. Mascots are integral to the NFL’s branding, making games more festive and memorable for fans of all ages.