National Consumer Assistance Plan

The National Consumer Assistance Plan is an initiative designed to strengthen consumer privacy and data protection. It requires financial institutions and data brokers to provide clearer disclosures about how they collect, use, and share personal information. The plan also sets rules for obtaining customer consent and allows individuals to better control their data. By promoting transparency and accountability, it aims to enhance consumer trust and ensure that personal information is handled responsibly and ethically in financial services and related industries.