National Cattlemen's Beef Association (NCBA)

The National Cattlemen's Beef Association (NCBA) is a trade organization representing beef producers and cattle ranchers in the United States. Its main roles include advocating for the interests of cattle farmers, promoting beef consumption, and providing resources on industry best practices. NCBA also conducts marketing campaigns to support the beef industry, works on policy issues affecting cattle producers, and educates the public about beef production and sustainability. Essentially, it serves as a voice for beef farmers, helping to shape industry standards and ensure a sustainable, profitable future for cattle ranching.