National Biscuit Company History

The National Biscuit Company, known today as Nabisco, was founded in 1898 through the merger of several regional baking firms. It became a leader in the baking industry by producing popular snack foods like crackers, cookies, and biscuits. Nabisco pioneered marketing innovations, including mascot characters and advertising campaigns. Over the years, it expanded through acquisitions and introduced iconic products such as Oreo cookies. In 1981, Nabisco was acquired by the R.J. Reynolds tobacco company, and later became part of Kraft Foods and Mondelez International. Today, Nabisco continues to be a major name in the snack food industry, known for its trusted brands.