National Baking Association

The National Baking Association (NBA) is a trade organization that supports and advocates for the bread, snack, and baking industry. It provides members with market research, industry insights, and networking opportunities to help businesses grow and innovate. The NBA also promotes the importance of bakery products and aims to advance the industry through education and advocacy efforts. Essentially, it serves as a collective voice and resource hub for companies involved in baking, ensuring they stay competitive and informed in a dynamic marketplace.