National Audience Research

National Audience Research involves systematically gathering data about how people across a country engage with various media platforms, such as television, radio, internet, and print. Its purpose is to understand audience sizes, preferences, and behavior patterns, which helps media companies, advertisers, and policymakers make informed decisions. This research can include surveys, viewer ratings, and other measurement tools to evaluate reach and engagement. Ultimately, it provides a comprehensive picture of how different demographics consume media content nationwide, guiding content creation, advertising strategies, and media planning.