National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a professional organization that sets high standards for financial advisors who work independently to help clients manage their money, investments, and financial plans. Members must adhere to strict ethical guidelines and typically provide fee-only advice, meaning they are paid directly by clients rather than earning commissions on products. This structure aims to ensure unbiased, transparent guidance focused on clients' best interests. NAPFA promotes professionalism, education, and trust in the financial planning industry, helping individuals make well-informed financial decisions.