National Association of Music Merchants

The National Association of Music Merchants (NAMM) is a non-profit organization that represents music products retailers, manufacturers, and service providers. It serves as a trade association to promote the growth and support of the music industry by providing resources, education, and networking opportunities. NAMM is known for organizing the annual NAMM Show, a major event where industry professionals showcase new products, explore trends, and connect with peers. Its mission is to strengthen music making and enhance the business environment for those involved in producing and selling musical instruments and equipment.