Nation Brand Index

The Nation Brand Index (NBI) measures how countries are perceived globally based on factors like culture, governance, people, tourism, and exports. It reflects a country's reputation and attractiveness, influencing tourism, investment, and diplomatic relations. Think of it as a “brand score” for nations, similar to how companies are evaluated for their reputation. The index gathers opinions from experts and consumers worldwide to provide insights into how countries are viewed today and how their image may evolve over time.