narrative persuasion

Narrative persuasion refers to the process by which stories influence people's attitudes, beliefs, or behaviors. When we engage with a compelling story, we often identify with the characters and become immersed in the plot, which can lead us to adopt the perspectives or messages being conveyed. Unlike direct argumentation, storytelling appeals to emotions and imagination, making the message more memorable and impactful. This method is used in advertising, education, and public health campaigns because stories can subtly shape opinions and encourage behavioral change by fostering empathy and understanding.