narrative framing

Narrative framing refers to how a story or message is presented to shape the audience’s understanding and perception. It involves highlighting certain aspects, themes, or perspectives while downplaying others to influence interpretation. Essentially, framing provides context that guides how people interpret facts and events, often guiding opinions and attitudes without changing the actual content. For example, describing a protest as “a peaceful demonstration” versus “an unruly riot” frames the event differently, affecting how people perceive the participants and their motives.