Naresh Malhotra

Naresh Malhotra is a respected expert in marketing and business research, renowned for his contributions to understanding consumer behavior and market analysis. He has authored influential books and papers that guide companies in making data-driven decisions to improve their marketing strategies. His work focuses on how businesses can better understand customer needs, preferences, and trends to grow effectively. With a strong academic background and practical insights, Malhotra’s research helps organizations develop more targeted and successful marketing approaches.