NAI (Network Advertising Initiative)

The Network Advertising Initiative (NAI) is a trade association that helps online advertising companies follow best practices and respect user privacy. It sets guidelines for how companies should collect and use data for targeted ads, giving users more transparency and control. Members of NAI openly disclose their data collection methods and allow users to opt out of personalized advertising if they choose. Essentially, NAI promotes responsible advertising practices online, balancing effective marketing with respecting individual privacy preferences.