N.E. Thing Co.

N.E. Thing Co., founded by Canadian artists David and Patricia Ridgway in 1968, was an imaginative art enterprise that blurred the lines between art and everyday life. Operating as a conceptual and semi-commercial venture, it produced paintings, design projects, and exhibitions that challenged traditional notions of art's purpose and value. The company's work often involved playful, everyday themes and emphasized the creative process itself. N.E. Thing Co. is considered an influential example of conceptual art, exploring how art intersects with commercialism, branding, and daily experience, ultimately questioning the role and definition of art in society.