Mystery Shopping Providers Association (MSPA)

The Mystery Shopping Providers Association (MSPA) is a professional organization that connects companies offering mystery shopping services with businesses seeking to evaluate their customer experience. Mystery shopping involves trained evaluators visiting a business location, behaving like regular customers, and then providing detailed feedback on service quality, cleanliness, staff behavior, and overall experience. MSPA sets industry standards, promotes best practices, and offers networking opportunities to ensure high-quality, consistent evaluations. This helps businesses improve customer satisfaction, maintain brand reputation, and make informed operational decisions based on real customer insights.