Must See TV

"Must See TV" was a popular phrase used by NBC to promote its most acclaimed and highly-rated television programs, especially during prime time. It signified that certain shows were considered essential viewing for audiences, often scheduled in a specific time slot to maximize viewership and become cultural phenomena. The term became synonymous with high-quality, engaging, and often comedy-driven television, and helped establish NBC’s lineup as must-watch entertainment during the 1990s and early 2000s.