music sales tracking

Music sales tracking refers to the process of monitoring and recording the sales of music, both physical and digital. Organizations like Nielsen SoundScan (now part of Luminate) collect data from retailers, streaming services, and digital download platforms to provide accurate sales figures. This information helps identify popular artists, albums, and songs, influences industry trends, and can determine chart rankings, like the Billboard Hot 100. Accurate tracking ensures that artists and record labels understand their market performance, allowing them to make informed decisions about promotions, tours, and future releases.