Music Industry Research Association (MIRA)

The Music Industry Research Association (MIRA) is a professional organization that conducts research to help the music industry understand consumer behavior, market trends, and listening preferences. By gathering data and insights, MIRA supports artists, labels, and related businesses in making informed decisions about marketing, touring, and product development. Its goal is to optimize strategies and foster growth within the evolving landscape of music consumption, ensuring industry stakeholders stay aligned with audience needs and industry innovations.