Mura Design

Mura design is a visual pattern used to create a sense of balance and dynamic interest in a layout. It involves intentionally offsetting or irregularly arranging elements to give the impression of natural movement, energy, or excitement. Instead of perfectly aligned objects, Mura design introduces subtle asymmetries, guiding the viewer’s eye throughout the composition. This technique is often used in art, advertising, and digital design to make visuals more engaging and lively, preventing monotony and adding a sense of authenticity or spontaneity to the overall aesthetic.