Multiple-attribute decision-making

Multiple-attribute decision-making (MADM) involves choosing the best option from several alternatives by considering multiple factors or criteria simultaneously. Instead of focusing on just one aspect, such as cost or quality alone, MADM evaluates all relevant attributes—like price, durability, and customer support—to find the most balanced and suitable choice. This approach helps make well-informed decisions in complex situations where multiple considerations matter, ensuring that the selected option aligns best with overall goals and priorities.