multinational business strategy

Multinational business strategy involves a company planning and managing its operations across multiple countries. It focuses on balancing standardization—using consistent processes globally—and adaptation—modifying products and practices to suit local markets. The goal is to maximize benefits like efficiency and brand consistency while respecting local cultures, regulations, and customer preferences. This strategic approach helps companies compete effectively worldwide, grow their markets, and increase profitability by aligning their offerings with diverse international environments.