Multimodal discourse analysis

Multimodal discourse analysis studies how different modes of communication—such as language, images, gestures, sounds, and layout—work together to create meaning in a message or interaction. It examines how these various elements combine and influence understanding, often found in texts like websites, advertisements, movies, or social media. By analyzing how modes complement or reinforce each other, this approach helps us understand the full message being conveyed beyond words alone. It emphasizes that meaning is produced through a mix of visual, auditory, and linguistic cues working in harmony.