Multimedia Franchise

A multimedia franchise is a collection of related entertainment properties that spread across various forms of media, such as movies, TV shows, video games, books, and merchandise. They share a common universe, characters, or storylines, creating a cohesive brand experience. This strategy allows the franchise to reach diverse audiences and generate multiple revenue streams, while expanding its narrative and cultural impact. Examples include Marvel, Pokémon, and Star Wars, each thriving across different media formats and products, strengthening their presence and relevance in popular culture.