Multimedia Broadcast/Multicast Service (MBMS)

Multimedia Broadcast/Multicast Service (MBMS) is a technology that allows mobile networks to send the same multimedia content—such as videos, music, or live broadcasts—to multiple users simultaneously. Instead of each device downloading individual streams, MBMS efficiently broadcast data to many users at once, reducing network load and conserving bandwidth. It is ideal for sharing popular content broadly, like live sports events or news, ensuring high-quality delivery and better use of network resources across many devices simultaneously.