Multi-Unit Franchisee Association (MUFA)

A Multi-Unit Franchisee Association (MUFA) is a group formed by franchise owners who operate multiple locations of a brand. This organization serves as a collective voice for these owners, advocating for their interests, sharing best practices, and negotiating with the franchisor. MUFAs help ensure that franchisees’ concerns—such as operational support, branding, and evolving policies—are heard and addressed collaboratively. By uniting owners with multiple units, MUFAs strengthen their influence, promote consistency across locations, and work towards mutually beneficial outcomes within the franchise system.