
multi-sided platforms
Multi-sided platforms are businesses that create a marketplace connecting different groups of users who benefit from interacting with each other. For example, a ride-sharing app connects drivers and passengers, making it easier for them to find each other. The platform provides value by facilitating these interactions, often earning revenue through fees or commissions. Successful platforms balance the needs of all sides, encouraging participation and growth. They are common in industries like e-commerce, social media, and payment services, where connecting diverse groups creates significant value for everyone involved.