multi-platform storytelling

Multi-platform storytelling is a strategy where a story is told across various media formats—such as TV shows, websites, social media, books, or games—each adding unique content and perspectives. This approach engages audiences more deeply by providing multiple entry points and experiences, encouraging them to explore different platforms. It allows creators to expand the story universe, develop characters, and invite audience interaction, making the narrative more immersive and versatile. Essentially, it leverages diverse media channels to build a richer, more interconnected storytelling experience.