multi-method research

Multi-method research involves using several different research techniques—such as surveys, interviews, observations, or experiments—to study the same topic. This approach provides a more comprehensive understanding by combining diverse perspectives and data sources. For example, a researcher studying customer satisfaction might use questionnaires for broad patterns, interviews for detailed insights, and observation to see real behavior. Employing multiple methods helps validate findings and reduces biases that can occur with a single method. Overall, it offers a richer, more reliable picture of complex issues by gathering information through various lenses.