Multi-channel selling

Multi-channel selling is a strategy where a business offers its products through multiple sales platforms simultaneously, such as its own website, online marketplaces like Amazon, social media shops, and physical stores. This approach helps reach a broader audience, increase visibility, and improve sales opportunities by meeting customers where they prefer to shop. It requires managing inventory and orders across channels efficiently to ensure a seamless customer experience. Overall, multi-channel selling allows businesses to diversify their sales channels and adapt to different customer shopping habits, maximizing growth potential.