multi-brand strategies

Multi-brand strategies involve a company offering multiple distinct brands within the same market or industry. This approach allows the company to target different customer segments, preferences, or price points, reducing risk and increasing market coverage. Each brand can have its unique identity, marketing, and positioning, catering to specific needs. For example, a car manufacturer might own a budget brand and a luxury brand. This strategy helps the company attract a broader audience, avoid internal competition, and adapt to diverse consumer demands, ultimately maximizing market presence and revenue opportunities.