Muji Founding

Muji was founded in 1980 in Japan with the goal of creating simple, high-quality products that are affordable and environmentally friendly. The company's name means "Mujirushi Ryohin," which translates to "no-brand quality goods." Muji focused on minimalist design, reducing unnecessary packaging and branding to promote sustainability and practicality. Their range includes household items, clothing, and stationary, emphasizing functionality and eco-consciousness. This approach resonated with consumers seeking straightforward, reliable products, allowing Muji to grow globally while maintaining its core values of simplicity and environmental responsibility.