MTV (Music Television)

MTV (Music Television) is a cable TV channel launched in 1981 that revolutionized how audiences engage with music. Its primary focus is broadcasting music videos—short films combining songs and visual imagery—allowing artists to promote their work visually. Over time, MTV expanded to include reality shows, pop culture content, and original programming, becoming a major influencer in entertainment and youth culture. It played a key role in launching artists' careers and shaping modern pop music's visual identity, maintaining relevance through diverse programming beyond just music videos.