MTV India

MTV India is a television channel that primarily caters to Indian youth by showcasing a mix of music, entertainment, and lifestyle content. It features music videos, reality shows, award ceremonies, and programs highlighting trends in fashion, pop culture, and social issues. Launched in 1996, MTV India has played a significant role in shaping contemporary youth culture and trends in India, blending international music and entertainment with local talent and issues. It is part of the global MTV network, adapting its international content to resonate with Indian audiences while also promoting regional artists and new forms of entertainment.